Tag: Costco

Behavioral Econs 101: Bargains and rip-offs, Richard Thaler and mental accounting Part 2

Behavioral Econs 101: Bargains and rip-offs, Richard Thaler and mental accounting Part 2

As part of our second installment in our Behavioral Econs 101 series(see part 1 here), we turn now to tie up some loose ends with mental accounting by discussing how behavioral economics helps us understand when we think of a deal as a bargain or